We are a trusted provider of secure solutions in immigration and justice, with a core focus on voluntary and assisted returns and reintegration services. We work closely with governments, international organisations, and stakeholders to ensure dignified, compliant, and sustainable solutions for individuals returning to their home countries.
Our expertise spans case management, reintegration planning, and operational delivery, ensuring that returnees receive the support they need for successful reintegration.
Building on this strong foundation, IRARA is entering an exciting growth phase, expanding into escorting, detention management, and citizen services. This evolution positions us as a comprehensive solutions provider in immigration and justice, committed to innovation, integrity, and excellence.
Role Purpose:
The Marketing Manager role is a new role based in Cyprus, seeking to expand our global marketing provision. Responsibilities will include the design and delivery of a comprehensive global marketing strategy that strengthens IRARA’s current market position and supports its expansion into new service areas. This is a hands-on role requiring creativity, strategic thinking, and strong execution skills to build brand awareness, generate leads, and position IRARA as a trusted partner in immigration and justice solutions.
This is an exciting opportunity to take ownership of a marketing function within a growing international business.
Key Responsibilities
- Strategic Brand Positioning
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- Define and communicate IRARA’s value proposition across all service lines.
- Develop a brand narrative that reflects IRARA’s evolution into escorting, detention management, and citizen services.
- Market Research & Intelligence
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- Conduct competitor analysis and monitor trends in new sectors.
- Provide actionable insights to inform business development and bid strategies.
- Digital Marketing & Content
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- Manage IRARA’s website, social media, and digital campaigns.
- Create thought leadership content (blogs, whitepapers, case studies) showcasing expertise in immigration and justice services.
- Bid & Business Development Support
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- Collaborate with the Head of Bids to produce compelling marketing materials for tenders.
- Develop sector-specific brochures, infographics, and presentations.
- Stakeholder Engagement
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- Identify and build relationships with key decision-makers and influencers.
- Represent IRARA at industry events, conferences, and forums.
- Performance Measurement
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- Track marketing KPIs, campaign ROI, and lead generation metrics.
- Report regularly on progress and impact.
Skills & Experience
- Proven experience in marketing within B2G (business-to-government) or service sectors
- Strong understanding of immigration, justice, or related industries (preferred)
- Expertise in digital marketing, content creation, and brand strategy
- Excellent communication and stakeholder engagement skills
- Excellent ICT knowledge and experience of using all Microsoft Office packages
- Strong market research, analytical and presentation skills
- Excellent organisational and time management skills
- Excellent attention to detail
- Ability to manage multiple priorities and deliver under tight deadlines
Key Performance Indicators
- Increased brand awareness in new service areas.
- Growth in qualified leads and bid success rates.
- Engagement metrics across digital platforms.
- Positive ROI on marketing campaigns.
Why Join IRARA?
- Be part of a growing organisation shaping the future of immigration and justice services
- Opportunity to lead marketing strategy during a pivotal growth phase
- Collaborative and mission-driven culture
- Flexible working hours – also the opportunity to cover the role in part time hours if preferred.
- Remote working model – flexible around work location within Cyprus
- 13th salary
- 21 days of annual leave
How do I apply?
We welcome applications from individuals with transferable skills and diverse backgrounds.
To apply, please submit your CV and a brief covering letter to careers@irara.org detailing why you are interested in the role as well as your salary expectations. If you are looking for part time hours, please detail how many hours you would prefer.
If you have any questions or would like an informal chat about the role, please contact our hiring team at careers@irara.org.